1. How would you describe the Netflix target market(s)? Explain your response. 2. What factors led Netflix to change their distribution strategy? How has this change allowed them to change their product offerings? 3. How can legacy cable providers such as HBO compete with Netflix in the future? 4. Describe Netflix s promotional objectives. How have these changed in the last decade? 5. How might Netflix use each element of the promotional mix? Which are most and least important? Why?
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