Effects of Social Media on the growth of small businesses in India

Effects of Social Media on the growth of small businesses in India

Name Institution Abstract One of the aspects that have led to rapid evolution of internet technology during the recent years is the emergence and development of the social media. Unlike the traditional media channels the social media platforms allow people to interact and share information easily at a low cost. Also there are insignificant restrictions to sharing of information virtually through the social media. The social media connects millions of people from different geographical regions and thus it has created an ample opportunity for firms to develop networks and woe customers. Firms of all sizes have been utilizing the social media to enhance their competitiveness. Although there are numerous studies focusing on the impact of the social media on the performance and growth of firms there is insignificant research focusing on the small businesses in India. with customers in new markets Developing close relationships with the existing customers Sharing information with the consumers Researching about consumer perceptions preferences interests and needs Learning about strategies of the competitors Any other purposes …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………. 3. Which barriers have you encountered when trying to use the social media in your business? Inability to use technology Internet network problems A lack of knowledge on the social media sites and how to use them Communication problems including language barriers Any other………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………………… 1. How has the social media impacted your business in terms of the following elements? (You can state either “improved ” “No effect” or “adverse effect” i. Profits…………………………………………………………………………………………………. ii. Revenue………………………………………………………………………………………………… iii. Number of customers………………………………………………………………………………. iv. Market share…………………………………………………………………………………………. v. Marketing cost………………………………………………………………………………………. vi. Any other effect……………………………………………………………………. 2. Are you planning to continue using the social media in your business in the future? Yes No i. If Yes for what purposes? ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….. []

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Topic : Small on-line business in India generating growth after tend towards ……fb…. for the promotion and its advantages and disadvantages Guidelines to follow Abstract (150 words) Introduction should have link with 1 or 2 citation (300 words) Literature review should link with 20 citation (1700 words) should examine latest research 2014 to 2017 Methodology (570 words) conclusion (280 words) APA create from (www-citefast-com) Note: Report should include 2 primary researches and 1 secondary research and all the topic should refined and specific as the weightage is 60% *cannot plagiarize * Specify on topic ( should not discuss out of topic at all). * Turnitin not more than15% * Avoid blocks ******************************************* this is very important. weightage 60% of marks

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