Apple’s Strategy

Refer to  Assurance of Learning Exercise #1 (Apple) in Chapter One of your  Thompson (2022) text. Read “Apple Inc: Exemplifying a Successful  Strategy” in Illustration Capsule 1.1. Incorporate our course (Thompson text) work for the week and dDevelop your analysis by responding to the following questions:

  • Does Apple’s strategy seem to set it apart from rivals?
  • Does the strategy seem to be keyed to  a cost-based advantage, differentiating features, serving the unique  needs of a niche, or some combination of these? Explain why?
  • What is there about Apple’s strategy that can lead to sustainable competitive advantage?

Submission Details:

  • Your analysis should be 500 words or less.
  • Incorporate a minimum of at least  our course Thompson 2022 Text and one non-course scholarly/peer-reviewed  sources in your paper to support your analysis.
  • All written assignments must include a  coverage page, introductory and concluding paragraphs, reference page,  and proper in-text citations using APA guidelines.

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