In the fourth week Hina had an opportunity to work with the department of Research & Development. She spent time with marketing research group and listened to the discussions with regular customers.
After a week Babar, Marketing Manager asks Hina to work on the packaging of the fairness cream that is to be launched next month. Babar instructs her to design and mentioning the desired results by applying the cream thrice a day. Hina is excited to get the first challenging task. Now, the time has come for Hina to prove herself.
When Hina starts working on the task given, she recalls that consumers interviewed by the department of Research and Development, revealed the fact that just one application a day really worked. She is confused and thinks that changing the actual facts on the packaging will increase the sales volume but will not benefit the consumers.
I. Do you think that it is unethical to recommend consumers to apply the fairness cream thrice a day if it really works by applying once? Justify
II. What should Hina do as she is working for a leading cosmetics manufacturer and has to prove herself by following the directions given?