a.) Central Problem: Define clearly and concisely the basic problem in the situation.

b.) Analysis of Situation: What tools and concepts from this course can help us in analyzing the

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case? Include an Environmental Scan and a SWOT analysis for this company related to the

problem of interest.

c.) Identify Alternative Strategies: Based on the analysis in b., identify possible alternative strategies

to cope with the problem defined in a.

d.) Course of Action: Recommend courses of action.