Case:See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business opportunities for (1) transferring skills and technology, (2) combining related value chain activities to achieve economies of scope, and/or (3) leveraging the use of a well-respected brand name or other resources that enhance differentiation.Question1. List and describe the cross-business opportunities for transferring skills or technology that exist with the business lineups of Bloomin’ Brands, L’Oreal, and Johnson & Johnson.Question 2. List and describe the cross-business opportunities to combine related value chain activities to achieve economies of scope within each of the three diversified companies.Question 3. Discuss how the three diversified companies are able to leverage the use of well-respected brand names or other resources that enhance differentiation.Bloominâ€™ Brandsâ€¢ Outback Steakhouseâ€¢ Carrabbaâ€™s Italian Grillâ€¢ Royâ€™s Restaurant (Hawaiian fusion cuisine)â€¢ Bonefish Grill (market-fresh fine seafood)â€¢ Flemingâ€™s Prime Steakhouse & Wine BarLâ€™OrÃ©alâ€¢ Maybelline, LancÃ´me, Helena Rubinstein cosmeticsâ€¢ Lâ€™OrÃ©al, Garnier, and SoftSheen-Carson hair care productsâ€¢ Redken, Matrix, Lâ€™OrÃ©al Professional, Kiehlâ€™s, and KÃ©rastase professional hair care and skin care productsâ€¢ Ralph Lauren, Yves Saint Laurent, and Giorgio Armani fragrancesâ€¢ La Roche-Posay, Vichy Laboratories, Dermablend, and SkinCeuticals dermocosmeticsJohnson & Johnsonâ€¢ Baby products (powder, shampoo, oil, lotion)â€¢ Band-Aids and other first-aid productsâ€¢ Womenâ€™s health and personal care productsâ€¢ Neutrogena, Lubriderm, and Aveeno skin care productsâ€¢ Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Benadryl)â€¢ Prescription drugsâ€¢ Oral health care (Listerine, Rembrandt)â€¢ Nutritionals (Splenda, Lactaid)â€¢ Prosthetic and other medical devicesâ€¢ Surgical and hospital productsâ€¢ Vision care (Acuvue contact lenses, Visine)
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