Challenges When Setting Up a Business Read the Urban Outfitters Continuing Case Study: Creating a bu
Challenges When Setting Up a Business
Read the Urban Outfitters Continuing Case Study: Creating a
business You are to write a 3 report that answers the following questions:
1 Identify at least three challenges when setting up a
business Explain why they are challenges
2 Define what a niche product
is Give at least three examples of niche products
3 Explain why a niche company might have an advantage in a
market Would price necessarily be an advantage? Explain why or why not
4 Identify and explain three reasons why customers would
pay more for exclusivity
5 Explain how a niche player chips away at a larger competitor’s base Give three examples of retailers who
have done this
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