Conduct research on the Starbuck company
– Try to explore what are the company’s opportunities, threats, strengths, and weaknesses?
– type a report of the company
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The report should include the following:
a Does the firm have any core competencies?
b Are any of these distinctive (better than the competition) competencies?
c Does the firm have any competitive advantage?
d What is its business model?
e Provide a SWOT analysis
f What is the likely future of this firm if it continues on its current path?