Referring to Cases 27 and 28 in your textbook, Netflix, Inc. and Netflix, and using the three circles analysis, describe Netflix’s competitive strategy. In a 3- to 4-page paper, analyze how Netflix competes with similar companies, as follows: The first circle represents the team’s consensus of what the most important customer segments need or want from the product or service. The second circle represents the team’s view of how customers perceive the company’s offerings. The third circle represents the strategists’ view(s) of how customers perceive the offerings of the company’s competitors. Describe how 1, 2, and 3 are particularly important for asking questions about the company’s competitive advantage.
Include a title page and reference page, and follow APA format according to the CSU-Global Guide to Writing and APA Requirements. Use outside academic sources other than the textbook, course materials, or other information provided as part of the course materials. The CSU-Global Library is a good place to find these resources.
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