In order to make effective marketing strategic decisions, marketers are increasingly drawn to the global marketplace because of the opportunity it represents – think globally, learn/live locally. As markets grow increasingly competitive, as companies find new opportunities, and as the cost of entering foreign markets increases, companies need such planning. If a company is planning to expand its operations in the international markets, what pre-investment measures would you suggest they undertake (plan) to minimize risks of product failure? What are some of the strategies an international marketer should consider? Write 3pages of text in APA Format with at least 3 references.
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