One of an apparel merchandiser's and product manager's primary responsibilities is keeping current with all aspects of their marketplace

One of an apparel merchandiser's and product manager's primary responsibilities is keeping current with all aspects of their marketplace. This requires constant reading of trade publications, business journals, and fashion publications. In order to fully appreciate this part of a merchandiser's/product manager’s job, you will act as a newly hired member of the merchandising staff of an apparel company, or private brand developing a staff of a national retailer.