Read: Strategic Management in Action Cases: Case #4 "Changing the Menu.” a. Describe Kraft's competitive strategies. b. What strategic challenges does CEO Rosenfeld face?
Read: Strategic Management in Action Cases: Case #4 "Changing the Menu.” a. Describe Kraft's competitive strategies. b. What strategic challenges does CEO Rosenfeld face? c. Which evaluation measures should Kraft use? Explain your rationale. d. Go to Kraft's website and evaluate revenues, profits, and strategic initiatives.
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