sale and marketing lesson 4
Lesson 4
Activity 1: Team Discussion on Observations
As a team, discuss the observations each member made during the week. Each person should share while others ask open ended and challenge questions about the observation.
Some questions might include:
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- Tell me more about that …
- Explain further what the strategies were like
- Give me some examples
- Tell me how effective you think the strategy you observed was
- What evidence was there that the strategy was working
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Activity 2: Case Studies on Nike and Samsung
As a team, discuss the marketing strategies used by Nike and Samsung. Analyze their marketing strategies.
Focus on:
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- What does each company do? What products are they marketing and advertising?
- What are their marketing strategies?
- What mistakes or failures helped them succeed?
- How do they use technology?
- What are the effects?
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Activity 3: Marketing Strategies
With your team decide on a set of strategies for marketing your product or services. This is a preliminary list but it should reflect your product or service.
Reflect back on your market segmentation and target market to brainstorm strategies that might work.
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