Scenerio: Six months ago, Acme, Inc received a patent on a drug that will provide immortality to all

Scenerio: Six months ago, Acme, Inc received a patent on a drug that will provide immortality to all Acme’s president has pubilicly stated he has no plans to market the drug Beta, Inc copies the drug and releases it on the market Beta make no profit on the sale of this drug and only charges enough to cover its costs in manufacturing

Qyestion: What ethical theory or framework would apply and why? I have already discusses utilitarianism