We spend so much time interacting with brands that we can equate them to the relationships that we have with people in our lives. We meet, we fall in love, we settle down, we fall out of love, and sometimes we separate or divorce.” DISCUSS.

We spend so much time interacting with brands that we can equate them to the relationships that we have with people in our lives. We meet, we fall in love, we settle down, we fall out of love, and sometimes we separate or divorce.” DISCUSS. Minimum of 6 journal articles. Penalty of 20/100 marks applied if this criteria is not met