week 6 Amazon Web Services (AWS) has a series of white papers
available for download. For this discussion thread, you will download the white
paper, â€œHow Cities Can Stop Wasting Money, Move Faster, and Innovate.â€
To access this white paper, please go to the following url:
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This white paper is the eighth paper on the website. Please
scroll down to this particular white paper and click download Whitepaper.
This white paper is organized in a similar fashion as other
white papers you have read in this class. It has a title page, a table of
contents on page 4, an abstract on page 4, and then the body of the white paper
on pages 5-16. It does not cite any sources, but rather uses testimonies from
various cities and municipalities to give credibility to its claims.
Please answer the following questions, answering each one in
one to three sentences or so.
1. Who is the audience for this white paper? In other words,
what potential clients is it trying to attract?
2. Examine pages 5-7. Is this white paper â€œmarketingâ€ AWS a
bit too much? Remember the lecture from Mak Pandit in which he noted that the
presentation should be â€œneutralâ€ and â€œmarketing should be subtle.â€ Please use
one or two examples of words or phrases from pages 5-7 and explain whether you
feel Amazon is being subtle here.
3. Notice the headings in the white paper. They are not
typical academic headings. They are designed to catch the readerâ€™s attention.
This strategy resonates with a strategy given in the Purdue OWL lecture. What
strategy did the Purdue OWL mention in this regard?
4. Please comment on whether the graphics in this white
paper help communicate the message. You can see Figure 1 on page 6 and Figure 2
on page 14.
5. Various cities are mentioned in this white paper. The
white paper first mentions three cities and one county in the United States
(McKinney, Texas; Asheville, North Carolina; and King County in Washington
State; and Boston, Massachusetts). It then mentions locations outside of the
United Statesâ€”Moovit in Israel, Transport for London, and the London City
Is there a strategy as to why a particular city or location
is mentioned in any particular part of the white paper? In answering this
question, you can select one city or location and analyze why it was mentioned
in the particular section of the white paper in which it was mentioned.