What challenges do you expect lor BT in international
As the first to set up . sys_
terms, and services in the United Kingdom, BT is recognized
as a first-mover in the telecommunication industry. Discuss
advantages and disadvantages of being u n.rt rnou”, fit” gT.
2. Compare and contrast being a first mover in a service sec_
tor (e.g.. telecommunications) and in a manufacturing
sector (e.g.. SONY or Airbus). Discuss opportunities and
threats for first movers in each sector.
3. When it comes ro global expansion and setting up affili_
ates abroad. how is a service company.s focus”different
from that of a manufacturing company? What elements
are necessary for a service company to achieve global
success? What are the obstacles to global expansion?
4. Why do you think BT is losing its ;market share ros;aller
companies in the UK? Explain.
5. What challenges do you expect lor BT in
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