How to Keep the Salsa Hot Break up into groups of three to five, appoint one group member to be the spokesperson who will communicate your findings to the class, and discuss the following scenario. You are the managers of a company that has pioneered a new kind of salsa for chicken that has taken the market by storm. The salsa’s differentiated appeal has been based on a unique combination of spices and packaging that has allowed you to charge a premium price. Over the past three years, your salsa has achieved a national reputation, and now major food companies such as Kraft and Nabisco, seeing the potential of this market segment, are beginning to introduce new salsas of their own, imitating your product.
1. Describe your business model and the strategies you are pursuing.
2. Describe the industry environment in which you are competing.
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3. What kinds of competitive strategies can you adopt to strengthen your business model in this kind of environment?