You are a member of the new product development team at a plumbing fixture manufacturing company and will be doing the concept testing research for a new showerhead with the following concept statement: The new showerhead converts into a dryer at the touch of a button; therefore, it can dry your hair at high speed and your body at a lower speed, providing a towel-free, hygienic, one-step showering experience. What are three questions you would ask? Who would you ask? What methodology would you use to gather the information?
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