A Company Self Examination What Are We Known For Who Do We Want To Become Assignment Help

Question Description

• A company self-examination. What are we known for? Who do we want to become?
  Inthis assignment, you will create a Situation Analysis for one (1) ofthe following companies / brands: Fiat Chrysler, Amazon.com, or Google.

  Each of these three (3) companies (Fiat Chrysler, Amazon.com, andGoogle) has been through numerous changes in recent years. For thisassignment, select only one (1) company / brand. Use the informationlisted, as well as your own knowledge and research, to complete theprovided situation analysis template. Additional research should includethe use of the company’s Website, the course textbook, and other onlinesources.

  Submit the completed template via the Assignment 2 submission link.

  *Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

  Google History Founders Larry Page and Sergey Brin met atStanford University in 1995. By 1996, they had built a search engine(initially called BackRub) that used links to determine the importanceof individual Webpages. Larry and Sergey named the search engine theybuilt “Google,” a play on the word “googol,” the mathematical term for a1 followed by 100 zeros. Google Inc. was born in 1998, when Sunco-founder Andy Bechtolsheim wrote a check for $100,000 to thatentity-which until then didn’t exist. In 2000, we introduced AdWords, aself-service program for creating online ad campaigns. Today ouradvertising solutions, which include display, mobile and video ads aswell as the simple text ads we introduced more than a decade ago, helpthousands of businesses grow and become successful. On April Fools’ Day in 2004, we launchedGmail. Our approach to email included features like speedy search, hugeamounts of storage and threaded messages.Our Initial Public Offering of 19,605,052 shares of Class A common stocktook place on Wall Street on August 18, 2004. We acquired digital mapping company Keyholein 2004, and launched Google Maps and Google Earth in 2005. Today Mapsalso features live traffic, transit directions and street-level imagery,and Earth lets you explore the ocean and the moon. In 2006, we acquired online video sharingsite YouTube. Today 60 hours of video are uploaded to the site everyminute. Cat videos, citizen journalism, political candidacy and doublerainbows have never been the same. Amidst rumors of a “Gphone,” we announced Android-an open platform for mobile devices-and the Open Handset Alliance, in 2007. *************HERE IS THE TEMPLATE TO GO BY THANKS************** Based on what you’ve learnedso far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessmentquestions below. Submit the completed template in the Week 10 assignmentsubmission link. Name: Professor’sName: CourseTitle: Date: Company/BrandSelected (Fiat Chrysler Automobiles, Amazon, or Google): 1. Customers Who are the currentcustomers/users? Include information related to demographics, psychographicsand buying behavior, price sensitivity, customer satisfaction and loyalty. For example: You could include information such as whetherthe brand is trying to appeal to a certain social or cultural group and how customersperceive the product/brand. It’s also possible to include demographic informationrelated to: age, educational attainment, geographic area, gender, race,employment status and/or home ownership. Additionally, you can discuss psychographicinformation which includes those attributes that relate to personality, values,attitudes, interests, or lifestyles of people. This area is also related to situationallife stages as well as customer beliefs, and how customers want to see themselvesand be perceived. Some examples of psychographic groups include video gamers,soccer moms, sports fanatics, hipsters, and single moms. Life cycle stagesinclude: retirees, new homeowners, college students and new parents. Be awarethat some products/brands may appeal to a wider customer base than others. [Insert response] What do the customersbuy/use? [Insert response] What changes can thecompany/brand expect in the future? How can the company/brand better serve itscustomers? Include information about potential opportunities and threats. For example,you could include information about the current demand for the product/brand, andhow it is changing or has changed including possible variations ormodifications in the future. You may also determine/discuss if the brand/companycan take advantage or has taken advantage of the changes. It’s also possible toconsider and talk about whether the product/brand is a less expensivesubstitute, perhaps, or maybe a product/brand that is easier to use with morefeatures. [Insert response] 2. Company [This is what the brandis currently.] Identify strengths and weaknesses of the company/brand as it exists today. Whatdoes the company/brand do well and not so well at this very moment? [Insert response] [This is what thecompany/brand needs to become.] How can the company/brand improve itsweaknesses and maintain or grow its strengths? Suggest how the company/brandcan improve upon the things it does well and not so well. [Insert response] 3. Context Define the currentbusiness environment. Include information about political, legal, economictechnological and societal factors that may influence sales. For example: You could perhaps discuss the current trendsand conditions for this Industry and for the brand. It’s possible to includeinformation about how the Economy affects this industry. This could include changesin income: are people losing jobs, or getting paid more? Changes in spending habits could be consideredas well. Other factors such as use of public transportation and shopping onlinemay also be relevant. Whether or not the product is high-tech, or state-of-the-artcan be also be included in describing the context. For example, are there othercompanies producing new versions of the product? Is the market changingquickly? How is technology affecting this product or service? Are there any newlaws that may affect the brand? [Insert response] 4. Collaborators Define the businesspartnerships. Does the company/brand have any current partnerships? What othercompany/brand may be a good partner for them? [Insert response] 5. Competitors Who are the maincompetitors? [Insert response] 6. Recommendations Based upon the analysisyou just completed in this worksheet, what are three (3) key recommendationsthat you could pass along to Management regarding the future direction of thecompany you selected? 1. [Insert response] 2. [Insert response] 3. [Insert response]