How to perform service line analysis / feasibility study ;- Identify a service line for a specific (real life) health care organization, in a specific geographic area. MHA students need to engage in this assignment as a “real life” analysis, documentation preparation, and presentation to the board of directors, executive committee of the board, or shareholders. points will be identified in each of the three (3) sections below. Your peers in class (board members, executive committee members, shareholders) will anonymously vote on your decision per attached form. Market Analysis Provide a complete description of proposed clinical service Describe how the service fits the needs of patients in your hospital Assess industry trends Evaluating defined market area and the demand for service Complete a competitive analysis of similar programs in the market place Review existing programs and services offered by the health care organization that could serve as complementary components of a new packaged service line, expansion, or deletion Identify key stakeholders Provide a vision definition to determine next steps relative to the development and implementation of the service line Develop a written report summarizing each of the items listed above and next steps for the service line development Financial Analysis Evaluate resources currently available or required for implementation and maintenance Obtaining capital and cost of capital (Debt/Equity Financing) Number of full time equivalents (FTEs) based on hours of operation (shifts? 24 hours?) Cost of staff, benefits Is training needed? Recruitment? Medical and other supplies Space and square footage (Construction if needed) Externalities to other service line (Impact) Overhead allocation Volume and Price Payer mix Phased growth and expenses Projected cash flow (time value analysis) Depreciation and life of asset Payback period Other related financial analysis
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