Mini-Case Analysis: Summarize the creative strategy behind Altoid’s “Curiously Strong Mints” campaign. Explain the critical elements of both the copy and the visuals. The brand management team has proposed developing a new (sugar-free) line of cough drops. How would you adjust this strategy to appeal to this new market? Design a launch ad that presents your copy ideas and a new visual. Accompany the ad with a statement that explains your thinking.
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