MKT 571 Week 3 Individual Assignment – Classic Airlines Marketing Solution
Individual Assignment: Classic Airlines Marketing Solution
Use a problem-solving model to solve Classic Airline’s marketing problem located on your student web page. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.
Consider the internal and external pressures contributing to Classic Airline’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.
Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution.
Format your paper consistent with APA guidelines.
MKT 571 Week 3 Summary
MKT 571 Week 3 DQs 1,2