Why do people want to meet others online instead of finding them in the real world? How is this related to strategy? How structurally attractive is the online personals market/industry? Does eHarmony have a competitive advantage? If so, where does it come

Why do people want to meet others online instead of finding them in the real world? How is this related to strategy? How structurally attractive is the online personals market/industry? Does eHarmony have a competitive advantage? If so, where does it come from? How serious is the competitive threat to eHarmony? Which of the four options should Waldorf pursue and why? How is this case related to the concepts/tools discussed in class? (Explicitly mention the concepts)