These studies showed that the impact of television on viewers’ perception is individual. however, what is still unknown is the exact ‘size and importance of that effect’ (Pingree and Hawkins, 1980). Generally, it was observed that there was no strong relation between watching violent programming and fearing that the viewer himself would get involved in a similar scenario when controlling the third variable. One of the reasons could be that people in other parts of the world were unconsciously aware that their society was different from America. Therefore, they were not impacted that much by American programming.
Furthermore, not much research was done involving controls that would illuminate the children’s exact process. Studies involving age as a variable and discovering that children in the learning stages are usually more susceptible to the television messaging systems than a very young and older audience (Drabman et al., 1976). . Another research done by Hawkins considered the preconceived perception of television’s actuality as one of the variables (1977) and discovered that the belief in ‘Magic Window Reality’ (viewing television as the real-life unfolding), decreased uniformly with age. However, confidence in ‘Social Expectations Reality’ (believing television does not depict real life) increased till sixth grade and then stayed constant.  .
Hawkins and Pingree’s primary purpose were to introduce various variables to alter their sample children’s social and psychological conditions and ultimately tie the cultivation process of the subjects to the nature of the content viewed on television. Their issues were around 1280 schoolchildren of grades 2, 5, 8, and 11, living in Perth, Australia (Pingree and Hawkins, 1980). They studied the effects of modifying various variables, such as age, socioeconomic groups, the content of the television program, and viewing pattern, on the cultivation hypothesis, the findings of which are discussed in the next section.
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Cultivation Theory – Research Proposal
The article talks about the effect of television on the audience and that the more the violent exposure, the more changes it brings about in individuals’ societal behavior. It talks about various factors that enhance or diminish social behavior (water, 1978). Exploratory research needs to be carried out as the problem needs to be clearly defined. Both qualitative and quantitative data shall be compiled for this research.